Working with a technical partner for web development

Digital is thus woven into our daily lives. Could we still live without it? Imagine you're going away for the weekend. You book your tickets at an air travel portal, then reserve an apartment with Airbnb, and order your taxi in an app where you can also track the taxi. And you do it all with your mobile online.

If you translate this into technology, we're talking about:

  • Websites and apps
  • HTML, CSS, and JavaScript
  • APIs and Databases
  • ElasticSearch for searching through the content of a website or app
  • A booking engine with a payment provider

This is all interconnected and works in your mobile through an intuitive User Experience design.

This digital transformation is closely linked, and ensures that there are different types of digital agencies that use their expertise to achieve the above outline.

Technical partner

Xuntos chose to specialize in the technology of digital solutions. We call this “work under the hood.” We normally do this as a partner for creative agencies or clients, among others. In the following paragraphs, we provide our vision of why a partnership is stronger than an agency that does all the work in-house.

We see a trend in the market of specialized agencies and so-called full-service agencies. Both approaches have their own peculiarities.

For creative agencies and clients, we think it is good to elaborate on this. Why is the model of collaborating with specialized agencies usually more effective and provides better results?

Focus on things like growing and accelerating

We see a trend that clients have more confidence in specialist agencies. Of course, digital projects require sufficient technical knowledge and experience in developing digital solutions. To properly fill in this knowledge and expertise, this means that there is concretely less focus on core competencies such as strategy, design and marketing. This puts the positioning of a creative agency at risk, and you will have to be creative.

So then it is interesting to enter into a partnership with a technical specialist. Give them the trust and technical responsibility in your projects, so that you can fully focus on the quality of the creative process. After all, it's why your client hired you as a creative agency.

Interesting for top talent in the market

How do you ensure that, as an employer, you are interesting for your future and current employees. We believe that focus also plays an important role here. If a creative agency needs technical staff such as front- and back-end developers, a recruitment process is unnecessary. A technical partner already has this staff ready for you.

How to stay up to date in this field

Technology trends follow each other rapidly. As a creative agency, this is not your specialization. If you want to keep up with this, this will undoubtedly cost you valuable time. Time to keep up with your own field.

Creation and technology

The great thing is that both worlds: creation and technology fit together perfectly. You are the expert in creative concepts. And your technical partner is the expert in turning your creative concepts into a working product that uses the latest techniques.

Don't get it wrong, but superficial knowledge can lead to wrong decisions. Your technical specialist knows exactly what is needed for your project. They are up to date with regard to safety, SEO and web accessibility, all the ingredients to make the right decisions and make your business case successful.

Request assistance

From a customer perspective, technology is the means to convert a creative concept into a working website or app. A technical implementation is therefore asking for assistance from a technical office.

The result is that you unburden two aspects, namely: your customer and the project. Your technical partner acts as a sparring partner during sales activities, technical implementation and support/consultancy.

Added value for your customer

This creates added value for your customer. If you have been working with a technical agency for a long time, the collaborative process before, during, and after a process becomes natural. The added value is flourishing even more.

Scalable and hardly any overhead

In a collaboration, you streamline the deployment of technicians based on what your trajectory process requires. The flexibility with scaling up and down the deployment has an additional effect of lower overhead.

We also experience that if you work longer with a creative agency, the people of both parties take action easily and quickly because they know the internal processes. In other words, provide the developers with the right briefing with the support of good documentation.

In short, a technical partner has advantages. Benefits to include in the decision process to work with a technical partner.

At Xuntos, we now work with a built network of creative specialists who are happy to make use of our technical skills and experience. Do you want to know more about the possibilities of a collaboration. Then don't hesitate to contact us.

Getting to know

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