Umbraco and SEO
You can have a beautiful, user-friendly website built, but without a solid SEO strategy, it will be hard to find. Luckily, Umbraco offers all the tools you need to take your SEO to the next level. In this blog, we explain how to get the most out of your online findability with Umbraco and which features and strategies can help you do that.

When you, as an organization, invest in a new website or improving your current platform, findability and the number of visitors play an important role in its success. You can have a beautiful, user-friendly website built, but without a solid SEO strategy, it will be hard to find. Fortunately, the CMS offers Umbraco — especially when used in the hands of a expert Umbraco Platinum Partner such as Xuntos — all the tools to take your SEO to the next level In this blog, we explain how to get the most out of your online findability with Umbraco and which features and strategies can help you do that.
Why SEO is so important for business websites
SEO is much more than just incorporating keywords into your texts. With SEO, you can improve online visibility, more traffic to your website and ultimately more conversion or customer relationships. Especially for organizations that rely on online leads, a well-optimized website is not a luxury, but a requirement. Umbraco offers a flexible structure that allows you to perfectly organize technical and content SEO elements. In other words, Umbraco and SEO are a strong combination.
Hint! You might also find this interesting: 6 technical SEO benefits of Umbraco
SEO in Umbraco
Optimized URL structure and metadata
Umbraco makes it easy to manage SEO-friendly URLs and adjust metadata — such as title tags and meta descriptions — on a page-by-page basis. It is also possible to add canonical tags and manage redirects per page, which is important when migrating content or deleting old pages.
Sitemap and robots.txt easy to configure
Within Umbraco, you can automatically generate an XML sitemap via a simple module or customized solution, which helps search engines to index your website efficiently. The robots.txt files are also easy to modify, giving you full control over which parts of the website can or cannot be indexed.
Optimizing page speed
Fast-loading websites are rewarded in search results. Umbraco offers support for caching, image optimization and razor templates that use resources efficiently. This makes it easy to technically comply with Google's Core Web Vitals.
An added benefit? These optimizations also contribute to the digital accessibility that is becoming increasingly important for governments and public institutions.
Structure, content and UX
In addition to technical implementations, content and user experience (UX) also play an important role. With the Umbraco CMS manage your content in an intuitive way, allowing you to publish SEO-proof texts quickly and efficiently — in multiple languages where necessary.
You can also easily use wireframes and design guidelines to make the structure and navigation of your website as user-friendly as possible. And that pays off: search engines prefer websites that are well-structured and relevant to the user.
The power of customization in SEO
For organizations with complex needs, Umbraco offers the opportunity to custom API links to integrate. Think of links with CRM systems, marketing automation tools or product information systems (PIM). These integrations help automate and personalize content and offer SEO benefits because data stays up to date and is dynamically available.
Want to know more about how integration affects your findability? Then also read about Umbraco APIs.
Let Umbraco work for you
SEO and content management go hand in hand. And with the right approach, you can use the full potential of your CMS. When you choose Umbraco, you opt for flexibility, scalability and full control over SEO technical settings. This not only makes your website easier to find, but also future-proof. Do you want to get started with a new Umbraco website or optimize your existing environment?
Xuntos specializes in websites, both technically and in terms of content. Whether it's a have a website created in The Hague improving your current web environment or creating a customized intranet — we'll make sure you get results online.
Xuntos can help you with this. Contact us today for an informal conversation about your SEO strategy in Umbraco.

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